Famous sportsperson or movie starts are included in promoting the brand or a particular product which is about to release or is released in the market. This is a technique which is very famous in this advertising world.
Snob Appeal
Making the consumer believe that using the particular product will make them show classy over others. And also, it makes them show that they have a rich and royal mindset.
I always fall for snob appeal ads, and even testimonials (sometimes). It's such a wonderful thought: being as fabulous as your favorite celebrity!
ReplyDeleteI know so many people who are attracted to a product through the snob appeal technique to make themselves feel better about themselves. I know I fall for it, but who would't? Its so tempting to just buy something and in return receive a temporary period of happiness.
ReplyDeleteI like how you picked techniques that make people want to be someone else in order to impress others. Companies definitely use these to bank on the insecurities of everyday consumers.
ReplyDeleteGood examples. I think celebrity endorsements can be particularly effective because people want someone to look up to, even though they should ask themselves, "What does this person really know about it, anyway?"
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